I just get a little queasy feeling in my stomach whenever I think about paying for something. You know, like when I have to pay for my water service or my electric bill or internet service, or gas in my car. It seems that I have to keep paying over and over again. For […]
If you are looking to increase the number of visitors to your website and increase your sales, your journey should include directories for business. Most offer a free business listing and will add credibility to your brand.
Building a marketing plan for your business is like building a house. It requires certain steps in a certain order to complete to have a livable house.
Knowing and understanding your customers is the #1 rule of successful companies.
Successful businesses know their customers like they know their own families.
If you have a website, you are probably wasting money. Let me explain. Everyone knows that you need a website. Not everyone understands how to use it. Most businesses believe that just having a website gives them an online presence. People will flock to your website whenever they have a problem your business can solve. […]
Marketing without tracking is like throwing pennies in a pool. I remember an old saying that goes like this: What matters gets measured, What gets measured gets mastered. What gets mastered makes money. (I added that last line) You think that marketing is saying yes to the next salesperson from XYZ (flyer/magazine/radio/whatever). You agree to […]
Every good marketing plan has 5 key components Every small business needs a current, actionable marketing plan! Without a plan, you are just spending money. No plan, roller coaster sales, added stress, sleepless nights. 1. A Strong Marketing Message. The first question on the mind of a potential prospect is “What will it do for […]
Your marketing does more than you think. It is actually a temperature gauge for your business. Here are 5 questions to check your temp. 5 Questions About Your Marketing Success Mark Twain stated, “It’s not what you don’t know that holds you back, it’s what you know for sure that just ain’t so.” Read that […]
Let me say it again. Email is NOT dead. Email ROI In fact, Email never went away. It just faded from your view. You were probably sidetracked by all of the slick promotions of the internet marketing gurus telling you email doesn’t work. Don’t take it the wrong way. They mean well. And most of their information […]