You have read the Business Marketing and Business Advertising pages, if not, I suggest you do so now. This page will tie together many of the concepts mentioned in those pages.
Think about these facts:
When you include your website in the overall marketing strategy for your business, you also have the best method of testing ever. It couldn’t be easier to try new ideas and see how well they perform in less than a month. When you find an idea that works, you can leverage it in other advertising channels.
When you consider all that your website can do for you, find prospects searching for solutions to their problems, convert them to leads, pre-sell prospects, schedule appointments and generate calls or orders. Yet, you want to get a website as cheap as possible.
How much would you pay or do you now pay a salesperson? $20,000 – $30,000. Your website is easily worth that much to you but you don’t have to invest quite that much. You should be able to get a good website less than half that price. Don’t you think you should give your website more attention?