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Category: Advertising

Marketing Without Tracking

Marketing without tracking is like throwing pennies in a pool.   I remember an old saying that goes like this: What matters gets measured, What gets measured gets mastered. What gets mastered makes money. (I added that last line) You think that marketing is saying yes to the next salesperson from XYZ (flyer/magazine/radio/whatever). You agree to […]

Does your marketing plan have these?

Every good marketing plan has 5 key components Every small business needs a current, actionable marketing plan!  Without a plan, you are just spending money. No plan, roller coaster sales, added stress, sleepless nights.  1. A Strong Marketing Message. The first question on the mind of a potential prospect is “What will it do for […]

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