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Category: Marketing

Marketing Without Tracking

Marketing without tracking is like throwing pennies in a pool.   I remember an old saying that goes like this: What matters gets measured, What gets measured gets mastered. What gets mastered makes money. (I added that last line) You think that marketing is saying yes to the next salesperson from XYZ (flyer/magazine/radio/whatever). You agree to […]

Does your marketing plan have these?

Every good marketing plan has 5 key components Every small business needs a current, actionable marketing plan!  Without a plan, you are just spending money. No plan, roller coaster sales, added stress, sleepless nights.  1. A Strong Marketing Message. The first question on the mind of a potential prospect is “What will it do for […]

5 Questions About Your Marketing

Your marketing does more than you think. It is actually a temperature gauge for your business. Here are 5 questions to check your temp. 5 Questions About Your Marketing Success Mark Twain stated, “It’s not what you don’t know that holds you back, it’s what you know for sure that just ain’t so.” Read that […]

Email Is Not Dead!

Let me say it again. Email is NOT dead. Email ROI In fact, Email never went away. It just faded from your view. You were probably sidetracked by all of the slick promotions of the internet marketing gurus telling you email doesn’t work. Don’t take it the wrong way. They mean well. And most of their information […]

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