Building a marketing plan for your business is like building a house.

If you have never seen a house being built, you have missed out on a fundamental of every aspect of life.

It doesn’t matter if it is a tiny house or a spacious mansion. They both require certain steps in a certain order to complete a livable house.

Someone has to have an idea for the design. Once the design is approved, work can begin.

  • A foundation has to be established.
  • Walls have to be erected.
  • Plumbing has to be installed.
  • Electricity has to be run to each room.
  • A roof has to be placed to protect from the weather.
  • Heating and cooling have to be installed.
  • Windows and doors must be hung.
  • Walls must be painted.
  • Interior fixtures for the kitchen and bathrooms must be installed.
  • Flooring must be laid.
  • And there is much more. These are just the basics.

Each step must be planned and scheduled to finish the house in a timely and economical manner.

Take one out of place and you have to reschedule everything that follows.

That takes more time and more money.

Every step has a specialist in their trade to complete the work.

  • Masonry contractor for the foundation.
  • Carpenter for the walls.
  • Plumber for the water and sewer.
  • Electrician for the wiring.
  • Roofer for the roof.
  • You get the idea.

Over the centuries, we have figured out that there is a specific formula for building a house. It gets the job done faster, easier, and cheaper.

In fact, construction companies have this down to a science. It is so well choreographed, dozens of houses can be built in a matter of months.

They know the importance of the formula and of the specialists. They know it so well, it makes them a lot of money.

Building a Marketing Plan for your business is like building a house. 

Learn the formula, use specialists, make money.

You don’t have to be a marketing specialist, you do have to know the formula.

You have to know how to hold specialists accountable for their work.

Who are your specialists?

  • Web Designer
  • SEO
  • Copywriter
  • Email
  • Social Media
  • Online ads (Google, Bing, Yelp, etc.)
  • Offline Ads (Direct mail, flyers, magazines, etc.)

You are the architect of your business marketing plan. 

You can build it any way you want.

Do you want to build your house on sand or on a solid foundation?

Is your business a little shanty or is it a growing mansion?

So, how do you build a solid marketing plan?

Use a proven formula for building your business marketing, taking care at each step, following the steps in the right order, and holding each specialist accountable, will ensure a marketing plan that is able to grow with your business.

You can:

  • Throw darts at marketing your business
  • Spend a lot of money trying to generate prospects
  • Jump from one marketing channel to another
  • Pay for the same prospects over and over
  • Watch your competition steal your customers


You can:

  • Have a plan to implement at any time
  • On any marketing channel
  • Invest in developing your prospects
  • Use the right channel at the right time
  • Be sure the results are going to be great
  • And have your competition wondering how you do it

Instead of trying to build your house on your own, why not learn how to use specialists? Stop digging deeper in that rabbit hole of learning tech. It is a never-ending spender of time and money, only to find that you are not good at it.

Can you learn it? 

Sure, I did. But it takes hours of each day to stay on top of the changes. Nights reading books and articles. Days writing the best copy I know how. Months, even years perfecting the right formula.

They say it takes 10,000 hours to become an expert at anything. That is 8 hours a day, 365 days a year for three and a half years. Or, if you take weekends off, 40 hours a week, 50 weeks a year for 5 years.

And even experts keep learning.

You should be doing something else. Making money. Pleasing customers. Hiring specialists.


  • What you need
  • Who you need
  • When you need them
  • Right here.
  • It is an easy to use formula.

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